Organisation sending 3 or more students receive a €200 discount per student

11^th to 15th May 2009
NH Hoteles
Hirschberg, Germany

Course Description

For nineteen years this course has held the premier place in publishing training. Feedback from 2008 students has told STM that we gave them what they wanted. For 2009 we are committed to providing more of the same, yet making the changes that year on year must be made to make sure that the constantly changing environment is taken into account.

Here are some of the comments:

 

“The course was excellent and extremely worthwhile”

“The course staff were exceptional, very friendly, welcoming and accomodating.”

“Thank you for a wonderful course”

The course aims to provide a serious grounding in all aspects of learned journal publishing. The emphasis will be on understanding in depth the various publishing functions. It is intended that each function should be understood within the overall context of joined-up publishing. The presenters have been asked to describe journal publishing as it is and what is may be becoming.

It is now clear that not only are journals essentially e-journals with (maybe) print subsets but that this fact is now significantly impinging not only on the opportunities we as publishers can present to the communities whom we serve and but also on the business models we may be adopting in the future to enable us to continue to fulfill our role. We shall ask all our speakers to take these relatively recent changes fully into account in their presentations.

 

Case Study

The case study, which is central to the course, is based on a real acquisition of a journal. Here is one comment from the course this last May:

 

“The sense of satisfaction at the end was very uplifting as it had covered team work, communication, determination, hard work and of course everything learnt from the course.”

“I appreciated the set-up of forcing people to think outside their normal company”

The concentration is on the reality of a bid to persuade a learned society to move to a partnership with one of five imaginary companies or organizations. The study will involve a written proposal and also each participant will be required to be part of a group presentation. It is however understood by both the presenters and the course tutors that many of those taking part in the course will not have English as a first language.

Who Should Attend

To successfully participate in this course, the participants should have some publishing experience within an STM member company or another scholarly or professional publishing organization. The course is for publishing personnel who need a greater understanding of the journal publishing business as a whole. To successfully participate they need some experience of managing a list of journals whether in editorial, sales/marketing or content management functions, and in addition the course is appropriate for those working with journals in other roles such as finance, web publishing and technology, and customer service and those moving into journals publishing from other sectors.

The course is run in association with the Centre for Publishing at University College London and those who complete the course will receive certificates of attendance signed on behalf of STM and UCL.

 

Course Organizers and Tutors

Anthony Watkinson of University College London and Wiley-Blackwell Oxford will again direct the course. He will be assisted by Suzan Fiack of Wiley-Blackwell, Berlin and Joachim Engelland formerly of Verlag Walter de Gruyter Berlin. As usual there will be a team of highly experienced publishers presenting. Please see programme below.

 

 

Programme

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Monday, May 11

 

11.30 Registration starts

 

12.15 Lunch

 

13.15 Welcome and introduction to the course: The course tutors

 

13.30 The Role of and Challenges to the Journal: Michael Mabe (STM)

Mr Mabe, who is a visiting Professor in Information Science at University College London as well as Chief Executive of STM, will explain the enduring role of the journal, and the journal article, and the reasons why it is the main vehicle of formal scholarly communication in most STM disciplines

 

15.30 Introduction to the Case study, distribution of packs and allocation into companies: The course tutors

 

16.00 Refreshment break followed by work on the case study

 

18.30 Question and answer session concerning the case study: The course tutors

 

19.00 STM drinks reception

 

19.45 Formal dinner followed by work on the case study

 

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Tuesday, May 12

 

08.30 Questions concerning the case study: The course tutors

 

09.00 Strategic Journal Development: Caroline Black  (Mac Keith Press)

Ms Black, who has held some major publishing positions including most recently director of medical journals at Blackwell publishing, will describe the central editorial role both as regards existing journals and journal new to a company

 

10.15 Refreshment break

 

10.45 Finance: David Inglis (Training Consultant)

Mr. Inglis has managed major STM companies. In his presentation (calculator needed), he will concentrate on the budgets for individual journals while putting them in the context of general financial planning of a publishing organisation or company.

 

13.00 Lunch

 

14.00 Content Management: Dr. Patrick Thibor (Springer)

Dr. Thibor, who is director of process and content management, will provide an understanding of modern production processes including workflow and outsourcing in the wider context of the whole publishing business.

 

15.15 Refreshment Break

 

15.45 Electronic Online Delivery Gary Coker (MetaPress)

Mr. Coker will explain hosting of digital content and how the hosting

function is linked through to both content origination and downstream marketing and sales.

 

17.00 Work on Case Study

 

19.30 Dinner followed by further work on the Case Study

 

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Wednesday, May 13

 

08.30 Law and Licensing: Sue Joshua (Wiley-Blackwell)

The presentation will discuss legal issues as applied to journal publishing including in particular but not confined to the challenges to copyright. She will give practical examples of the formation of contracts and touch on licensing and the exploitation of secondary rights.

 

09.45 Refreshment Break

 

10.15 Marketing and Sales: Arthur Eger (Elsevier) and Yvonne Campfens (Springer)

The presenters will deal with the marketing and selling not only of an individual journal but the wider digital library offered in particular to library consortia. They will briefly explain about other sources of income.

 

12.30 Lunch

 

13.30 Work on Case Study for the rest of the day

 

17.00 Deadline for handing in corporate financials from case study to the course tutors.

 

19.00 Dinner

 

22.00 Deadline for handing over of complete case study proposal

 

23.30 Work on presentation completed

 

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Thursday, May 14

 

09.30 Presentation of case studies

 

11.00 Refreshment Break

 

11-30 Presentation of case studies

 

12.30 Lunch

 

14.00 Role of the Academic Librarian: Helmut Hartmann (Karl-Franzens-University Graz)

Mr. Hartmann will explain how academic librarians buy journals, their relationships with subscription agents, why and how they decide what to buy and the sort of problems librarians have with publishing in a changing environment

 

15.45 Break

 

16.15 Leave for Heidelberg for visit to Springer Verlag

 

Presentations at Springer Verlag followed by a reception

 

18.30 Leave for dinner in Heidelberg

 

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Friday, May 15

 

09.00 Discussion and analysis of case study documentation and presentations: the course tutors

 

10.45 Refreshment break

 

11.15 Discussion and summing up of issues raised by the course: the course tutors

 

12.30 Presentations of certificates to course participants

 

12.45 Closure and lunch

 

 

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Registration

• €2400 after 1 April 2009
• Organisations sending 3 or more students will receive a €200 discount per student
• Registration fee includes course materials and meals through the duration of the course